A founder once called it their “villain origin story”: being asked, “So… what does it actually do?” That question doesn’t mean your product has no value—it means your story isn’t clear. Align brand and message, and you turn confusion into traction.
A founder once called it their “villain origin story”: being asked, “So… what does it actually do?” That question doesn’t mean your product has no value—it means your story isn’t clear. Align brand and message, and you turn confusion into traction.