In this one-hour recorded workshop, I’ll teach you the Perfect Pitch Deck Framework: how to structure your story, what each slide needs to accomplish and why the sequence matters. The included workbook helps you apply that understanding to your own deck.
Recorded workshop + self-guided workbook
$97 USDYou know the business. Getting someone else to understand it means deciding where to start, how much to explain and which details matter to them.
Cut too much and you worry you’re losing what makes the business valuable. Keep adding information and the point gets buried. Feedback can leave you wondering which changes would help and which are simply someone else’s preference.
Even with a deck in front of you, those decisions can feel like guesswork.
The workshop gives you a way to work through them, with a clear purpose for each slide and an understanding of how it contributes to the presentation.
A list of slide headings leaves a lot for you to figure out.
Knowing you need a problem slide, for example, doesn’t tell you how to make the problem meaningful to someone who’s never experienced it. A slide about your technology still needs to make clear why that technology matters.
I’ll explain the thinking behind the Perfect Pitch Deck Framework so you can apply it to your business. You’ll learn how to take an unfamiliar audience through the story, with each slide giving them the context they need for what comes next.
That understanding gives you a basis for building the deck, judging your own revisions and preparing to present it.
The workshop will help you:
The recorded workshop explains the framework through practical teaching and examples, including Airbnb’s pitch. You’ll see how the parts of a presentation work together and learn to recognize common mistakes.
The self-guided workbook helps you apply the teaching to your own business, develop your slide content and put your revisions into a practical plan.
Use them to improve an existing deck or build one for the first time. You can return to the framework as your business develops or your audience changes.

I’m Christopher Pressey, a brand strategist and designer with more than 25 years of experience. I’m also a founder and a former business-incubator leader.
My work with founders has included helping them explain complex businesses and reviewing the decks they use to do it. I understand how difficult it can be to step back from something you know inside out and decide what someone else needs to hear.
This workshop brings that experience into a method you can learn and apply yourself.
Yes. You can use the framework to examine the story your current slides tell, understand what each part needs to accomplish and decide what to revise.
If you’re building your first deck, the same teaching will help you develop it from the beginning.
No. The workshop is also relevant to partner conversations, accelerator applications, pitch competitions and customer presentations. You’ll learn how the purpose of the presentation affects what you include, including when financial and investment details are relevant.
You can keep using those tools. The workshop teaches the content and structure decisions behind the slides: what you need to communicate, why it matters and how it fits into the story.
The recording is one hour. Applying the teaching and working on your deck takes additional time, at your own pace.
After checkout, your access link appears on the confirmation page and is sent to you by email. It opens the recorded workshop and workbook.
Learn how to make your startup’s value clear and build a story you feel better prepared to present.
The Perfect Pitch Deck Workshop
One-hour recorded workshop + self-guided workbook
$97 USD