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Build a pitch deck you understand and can present with confidence.

The Perfect Pitch Deck Workshop title screen with sample workbook pages

Learn how to explain what makes your startup different and why it matters, without guessing what belongs on each slide.

In this one-hour recorded workshop, I’ll teach you the Perfect Pitch Deck Framework: how to structure your story, what each slide needs to accomplish and why the sequence matters. The included workbook helps you apply that understanding to your own deck.

The Perfect Pitch Deck Workshop

Recorded workshop + self-guided workbook

$97 USD
plus applicable taxes

You’ve worked on the slides. You’re still not sure the story is coming across.

You know the business. Getting someone else to understand it means deciding where to start, how much to explain and which details matter to them.

Cut too much and you worry you’re losing what makes the business valuable. Keep adding information and the point gets buried. Feedback can leave you wondering which changes would help and which are simply someone else’s preference.

Even with a deck in front of you, those decisions can feel like guesswork.

The workshop gives you a way to work through them, with a clear purpose for each slide and an understanding of how it contributes to the presentation.

Understand why the story works.

A list of slide headings leaves a lot for you to figure out.

Knowing you need a problem slide, for example, doesn’t tell you how to make the problem meaningful to someone who’s never experienced it. A slide about your technology still needs to make clear why that technology matters.

I’ll explain the thinking behind the Perfect Pitch Deck Framework so you can apply it to your business. You’ll learn how to take an unfamiliar audience through the story, with each slide giving them the context they need for what comes next.

That understanding gives you a basis for building the deck, judging your own revisions and preparing to present it.

Know what to say, what to leave out and where it belongs.

The workshop will help you:

  • Make your startup’s value understandable. Explain the customer’s problem and what your business makes possible, using language your audience can follow.
  • Show what sets the business apart. Communicate meaningful differences without burying them in features or technical detail.
  • Build a story that holds together. Understand the purpose and order of the slides, and how each one supports the next.
  • Use the appendix deliberately. Decide what belongs in the main presentation, what’s useful as supporting material and what can be left out.
  • Handle financial and investment details. Understand when they belong in the pitch and how to connect them to the business story.
  • Make informed revisions. Examine your own deck and use the workbook to organize the changes you decide it needs.

One workshop. A method you can keep using.

The Recorded Workshop

The recorded workshop explains the framework through practical teaching and examples, including Airbnb’s pitch. You’ll see how the parts of a presentation work together and learn to recognize common mistakes.

The Self-Guided Workbook

The self-guided workbook helps you apply the teaching to your own business, develop your slide content and put your revisions into a practical plan.

 

Use them to improve an existing deck or build one for the first time. You can return to the framework as your business develops or your audience changes.

Why I teach this

Christopher Pressey, brand strategist and designer
I’m Christopher Pressey, a brand strategist and designer with more than 25 years of experience. I’m also a founder and a former business-incubator leader.

My work with founders has included helping them explain complex businesses and reviewing the decks they use to do it. I understand how difficult it can be to step back from something you know inside out and decide what someone else needs to hear.

This workshop brings that experience into a method you can learn and apply yourself.

Before you buy

I already have a deck. Will this help me improve it?

Yes. You can use the framework to examine the story your current slides tell, understand what each part needs to accomplish and decide what to revise.

If you’re building your first deck, the same teaching will help you develop it from the beginning.

Is this only for raising investment?

No. The workshop is also relevant to partner conversations, accelerator applications, pitch competitions and customer presentations. You’ll learn how the purpose of the presentation affects what you include, including when financial and investment details are relevant.

What if I already use a template or AI to help with my slides?

You can keep using those tools. The workshop teaches the content and structure decisions behind the slides: what you need to communicate, why it matters and how it fits into the story.

How much time should I allow?

The recording is one hour. Applying the teaching and working on your deck takes additional time, at your own pace.

How do I get access?

After checkout, your access link appears on the confirmation page and is sent to you by email. It opens the recorded workshop and workbook.

Know why every slide is there.

Learn how to make your startup’s value clear and build a story you feel better prepared to present.

The Perfect Pitch Deck Workshop

One-hour recorded workshop + self-guided workbook

$97 USD
plus applicable taxes